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Bizrupt journal

Writing & Podcasts

Field notes from Amanda — what we've learned building Bizrupt and the businesses we work with. Plus the conversations she's had on other people's shows.

Essays · 17
Amanda Fritscher in a studio portrait
Essay · July 23, 2026

Google Search Operators Every Business Owner Should Know

Amanda Fritscher in her office
Essay · July 21, 2026

How to Run a SWOT Analysis for a Service Business (With a Real Example)

Amanda Fritscher in a modern studio portrait
Essay · July 16, 2026

How to Use Google Search Console to Find Your Highest-Converting Keywords

Essay · July 14, 2026

What SEO Actually Means in 2026 (And Why Ranking Is Not the Goal Anymore)

Amanda Fritscher at her desk
Essay · July 9, 2026

Built, Not Advised: Why the Last Agency You Audition Should Ship Systems, Not Slide Decks

Amanda Fritscher in an outdoor portrait
Essay · July 7, 2026

Why Marketing for Senior Care and Healthcare Is Different (And What Most Agencies Get Dangerously Wrong)

Essay · July 2, 2026

How AI Should Actually Be Built Into Your Marketing (Not Bolted On at the End)

Amanda Fritscher in a dark editorial portrait
Essay · June 30, 2026

Stop Measuring Marketing in Likes: The Only Three Numbers That Actually Matter

Amanda Fritscher inside a client business
Essay · June 25, 2026

CRM Build-Out for Multi-Location Businesses: One Pipeline, Every Location, Zero Leads Lost

Essay · June 23, 2026

What Is Go High Level and Do You Actually Need It? A Straight Answer From a Certified Partner

Amanda Fritscher in a blue blazer
Essay · June 18, 2026

High-Intent Keywords: Why I Would Rather Have 200 Visitors Who Want to Hire You Than 10,000 Who Are Just Curious

Amanda Fritscher in an outdoor editorial portrait
Essay · June 16, 2026

Content That Converts: Why Your Posts Get Likes But Not Customers

Amanda Fritscher working at a desk
Essay · June 11, 2026

Marketing Automation for Small Business: How We Turned a Painting Company Into a Machine That Sells While the Owner Sleeps

Amanda Fritscher seated at her desk
Essay · June 10, 2026

Why Your Marketing Agency Cannot Tell You Where Your Leads Come From (And What Clean Lead Attribution Actually Looks Like)

Amanda Fritscher portrait
Essay · April 19, 2025

Unlock Your Potential: Transforming Yourself and Your Business

Amanda Fritscher portrait
Essay · April 10, 2025

From $12 to my name

Amanda Fritscher portrait
Essay · April 10, 2025

The heart of community