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Paid Advertising · Vol. IV

Google Ads, Meta, YouTube, LinkedIn, TikTok. We manage $15M+ in ad spend and deliver 4× to 18× ROAS because we treat your budget like it's our own money. Because it is.

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01 · The Problem

Every dollar of ad spend is a test. And most businesses never run the experiment properly, so they never get the data to improve.

  1. 01

    Your ad spend feels like a black hole.

    Money goes into Google and Meta every month, but you can't trace a single sale back to a specific campaign. Your agency sends reports with impressions and clicks, but nobody talks about revenue.

  2. 02

    You've been burned by agencies that don't understand your business.

    Generic audiences, templated ad copy, and cookie-cutter landing pages. Your last agency managed 40 accounts at once and yours got 30 minutes of attention per week.

  3. 03

    You know ads should work but yours don't.

    Your competitors are running ads. They're growing. You've tried it and the cost per lead keeps climbing while close rates keep falling. Something is broken in the system.

02 · What You Get

Everything from account audit to campaign optimization, managed under one roof with full transparency.

  • 01

    Ad Account Audit

    Full review of account structure, campaign history, wasted spend, audience overlap, and conversion tracking gaps. We find every leak before we spend a dollar.

  • 02

    Campaign Strategy & Structure

    Campaign architecture designed for your goals: lead gen, e-commerce sales, brand awareness, or retargeting. Every campaign has a clear objective and KPI.

  • 03

    Budget Allocation & Bidding

    Data-driven budget distribution across campaigns, platforms, and audiences. We use AI-assisted bidding strategies and reallocate spend weekly based on performance.

  • 04

    Creative Strategy & Ad Copy

    Hooks, headlines, and ad creative built from competitive research and audience psychology. We test multiple variations and kill underperformers fast.

  • 05

    Audience & Targeting

    Custom audiences, lookalikes, retargeting pools, and exclusion lists. We build targeting that gets tighter and more profitable every week.

  • 06

    Conversion Tracking & Reporting

    Full-funnel tracking from impression to closed deal. Server-side tracking, UTM structures, and dashboards that show you real revenue, not just clicks.

03 · Our Process

Every campaign runs the same arc: find the leaks, launch clean, scale what works, kill what doesn't.

  1. 01

    Audit & Discovery.

    We dig into your existing ad accounts, review historical data, analyze your competitors' ads, and map out your customer journey. This gives us the foundation to build campaigns that actually convert.

  2. 02

    Build & Launch.

    We build campaign structures, write ad copy, create targeting parameters, set up tracking, and launch. Everything is documented so you see exactly what we're running and why.

  3. 03

    Optimize & Scale.

    Weekly optimization reviews, A/B testing, budget reallocation, and creative refresh cycles. Once we find what works, we scale it aggressively while maintaining ROAS.

04 · On the Record

The numbers, on file.

Managed spend
$15M+
Avg ROAS
4× – 18×
Revenue generated
$74M+
Platforms
5+
05 · The Rules

Questions, answered.

What platforms do you manage ads on?
Google Ads (Search, Display, Shopping, Performance Max), Meta Ads (Facebook and Instagram), YouTube Ads, LinkedIn Ads, and TikTok Ads. We recommend platforms based on where your customers are, not where it's easiest for us to run campaigns.
What's the minimum ad budget you work with?
We typically work with clients spending $5,000 or more per month in ad spend. Below that threshold, the data volume isn't sufficient for meaningful optimization. We're transparent about this upfront because we'd rather turn down a project than waste your money.
How do you measure success?
Revenue. Not impressions, not clicks, not even leads. We set up full-funnel tracking so we can tie every dollar of ad spend to actual revenue generated. We report on ROAS, cost per acquisition, and lifetime value. If we can't show you a return, we'll tell you.
Do you require long-term contracts?
We ask for a 90-day initial commitment because ad optimization takes time to dial in. After that, it's month to month. If we're not delivering, you shouldn't be locked in. Our retention rate speaks for itself.
Can you work with our existing creative team?
Absolutely. We can provide the strategy and let your team handle creative execution, or we can manage everything end to end. We're flexible because what matters is the result, not who gets credit for the ad copy.