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Package D · PPC & All Ads

Stop burning money on ads that do not convert. We audit your accounts, rebuild your campaigns, fix your tracking, and hand you a launch plan with real benchmarks attached.

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01 · What's Included

Six deliverables to take your ad accounts from leaking buckets to engineered revenue engines.

  • 01

    Ad Account Audit

    We tear apart your existing ad accounts across every platform. Wasted spend, underperforming campaigns, audience overlap, poor attribution, missing negative keywords, and broken conversion tracking. You get a clear picture of where your money has been going and why it has not been working.

  • 02

    Campaign Structure Review & Rebuild

    Most ad accounts are a mess of legacy campaigns, duplicated ad sets, and conflicting objectives. We restructure everything from the ground up with clean naming conventions, proper campaign objectives, and a hierarchy that makes optimization possible.

  • 03

    Audience & Targeting Strategy

    Custom audience builds based on your customer data, lookalike modeling, interest targeting, retargeting segments, and exclusion lists. We map your entire funnel and make sure every dollar goes to the people most likely to convert.

  • 04

    Ad Copy + Creative Brief

    Headline frameworks, body copy variations, call-to-action testing plans, and a creative brief your design team can execute. We write the ads that stop the scroll and drive the click, with testing built into the structure from day one.

  • 05

    Budget Allocation & Bidding Strategy

    Where to put your money, how much to spend per campaign, what bidding strategy to use, and when to scale. We build a budget allocation model based on your revenue goals, not arbitrary spending limits.

  • 06

    Conversion Tracking Setup

    Pixel installation, event tracking, conversion API configuration, UTM parameter structure, and attribution modeling. If you cannot measure it, you cannot optimize it. We make sure every conversion is tracked accurately across every platform.

02 · How It Works

Five phases to move from leaking accounts to a measured, documented launch plan.

  1. 01

    Account Audit.

    Deep dive into every ad account. We find the waste, the gaps, and the missed opportunities.

  2. 02

    Strategy Build.

    Campaign structure, audience targeting, and budget allocation designed around your revenue goals.

  3. 03

    Creative & Copy.

    Ad copy written, creative briefs delivered, and a testing framework ready to launch.

  4. 04

    Tracking Setup.

    Pixels, events, UTMs, and attribution configured. Every conversion measured accurately.

  5. 05

    Launch Plan Delivery.

    PPC launch plan with 30-day benchmarks, KPIs defined, and a clear optimization cadence.

03 · The Deliverable

PPC launch plan + 30-day benchmark.

You get restructured ad accounts, custom audience segments, conversion tracking live across all platforms, ad copy and creative briefs ready for launch, a budget allocation model, and 30-day performance benchmarks so you know exactly what success looks like.

04 · The Rules

Questions, answered.

What platforms do you manage ads on?
Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok, YouTube, and Microsoft Advertising. We focus on the platforms where your customers are and where your budget will generate the highest return.
How much should we spend on ads?
It depends on your industry, competition, and revenue goals. We build budget recommendations based on data, not guesswork. The onboarding gives you a clear budget allocation model you can scale as results come in.
What kind of ROAS can we expect?
Our clients typically see 4x to 18x return on ad spend, depending on the industry and offer. We set realistic benchmarks during onboarding and optimize relentlessly to hit them.
Do you manage the campaigns after onboarding?
Yes. The onboarding builds the foundation. Ongoing management means we run your campaigns daily, optimize bids, test creative, and scale what works. Most clients move into ongoing management after seeing the launch results.